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CRDF 2 & 3

Guideline for Commercialisation Plan

TABLE OF CONTENT
1. EXECUTIVE SUMMARY
2. COMPANY PROFILE
3. CAPABILITIES OF COMPANY
4. PROPOSED ACTIVITY
5. COLLABORATOR
6. DESCRIPTION OF TECHNOLOGY
7. MARKET RESEARCH AND ANALYSIS
8. MARKETING PLAN
9. MANUFACTURING AND OPERATIONAL PLAN
10. RISK ANALYSIS
11. HISTORICAL FINANCIAL SUMMARY
12. FINANCIAL PROJECTION
13. OTHER INFORMATION

 

TABLE OF APPENDICES
1. EXECUTIVE SUMMARY (not more than 1 page)
2. COMPANY PROFILE
a) Name of Company
b) Date of Incorporation
c) Date of Operation
d) Company Registration Number
e) Company Address, Tel, Fax,
(i) Correspondence
(ii) Factory
f) Homepage of Company
g) Contact Person (Name, Designation, Tel, Email)
h) Capital Structure
(i) Authorised Capital
(ii) Paid up Capital
i) Company Ownership
(i) Structure of Shareholding & Shareholder Details

Name

No. of Shares

%

Malaysian Bumiputera
Non Bumiputera
Foreign (Specify Country)
TOTAL

Note: If the shareholder is a company please provide details of shareholders and directors

(ii) Board of Directors

Name

Nationality

Address

Date of Appointment

j) Brief History/ Background of Company
k) Objectives of Establishment
l) Company Structure & Group of companies’ Structure (if applicable)
m) Company Secretary (Name, Address, Tel)
n) Auditor (Name, Address, Tel)

3. CAPABILITIES OF COMPANY
a) Number of Employee:

Item

Category

No. of Existing Personnel (Current)

No. of Personnel (Proposed)

1 Key Management

Local

Foreign

Local

Foreign

2 Technical/Supervisor
-Degree
-Diploma
-Certificate
-Others
3 Sales/market
4 Clerk/others
5 Factory workers/
Direct Labor
Total

 

b) Details of Key Management Personnel – Current & Proposed with Brief Write-Up on Qualification and Experience. (Attach CV)

Name

Nationality

Address

Date of Appointment

 

c) Details of Key Technical Personnel – Current & Proposed with Brief Write-Up on Qualification and Experience. (Attach CV)

Name

Nationality

Address

Date of Appointment

 

d) Company Portfolio – List of Previous & Current Projects

e) List of Existing Equipment (Please attach asset listing)

Equipment

Model/Serial No.

Date of Purchase

Purpose

 

4. PROPOSED ACTIVITY
a) Project Title
b) Project Objectives
c) Project Description
d) Status of the Proposed Project
e) Proposed Location
f) Project Schedule & Milestones

5. COLLABORATOR (Other than Technology Provider if applicable)

a) Name of Collaborating Organisation
b) Address
c) Contact Person/ Designation/ Department
d) Tel/ Fax/ E-mail
e) Brief Background of the Collaborating Party
f) Describe the Nature of Involvement of the Collaborating Party
g) Describe Key Items that have been agreed with Collaborating Party
h) Collaboration Period

6. DESCRIPTION OF TECHNOLOGY
a) Description of the Technology (Product and/or Process), describe the novelty of the product and how the product delivers its functions.
b) Technology Applications
c) Description of the Product
d) Standards, Certification & Regulatory compliance
e) Comparison between R&D/Lab Prototype and Proposed Commercial Scale

Item

R&D/Lab Prototype

Pilot Scale

Commercial Sale

Capacity
Features
Process
Others

 

f) Comparison with Other Competing Technologies

Item

Proposed

Technology A

Technology B

Methodology
Application
Price/Cost
Advantages
Disadvantages
Others

g) Proof of R&D completion report for e.g. IRPA, IGS, MGS Science Fund, Innofund, Technofund etc.
h) Intelectual Property Rights
i) Number of Patents/ Licenses/ Prototypes/ Designs involved in Project
j) Filing Info:

Title

Type

Filing Date

Award Date

Ref No.

Claims

Inventor

Owner

1)
2)

 

7. MARKET RESEARCH AND ANALYSIS
a) Market Analysis – Description/ Characteristics of Market
b) Potential Major Customers – Local and Foreign
c) Market Size, Segmentation and Trends
d) Competition and Competitive Edges
e) Estimated Market Share and Sales
f) Market Evaluation
g) Value Proposition
h) Market Success Factor
i) Entry barrier

8. MARKETING PLAN

a) Overall Marketing Strategy
b) Pricing Strategy
c) Advertising and Promotion
d) Strategic Alliances – Local and Foreign
e) Distribution Channels
f) Projected Market Share: Short/Medium/Long Term
g) Marketing Schedule (Gantt chart)
h) Product in the pipeline – if applicable

9. MANUFACTURING AND OPERATIONAL PLAN  (Current and Proposed)

a) Production Capability
b) Production Process flow-chart
c) Production Facilities
d) Required Approvals and Licenses
e) Plan layout
f) Manufacturing Schedule (Gantt chart)

10. RISK ANALYSIS

a) Strengths/Weaknesses/Opportunities/Threats (SWOT)

b) Type of Risks and Mitigating Factors

i. Technology Risks

ii. Implementation Risks

iii. Market Risks

iv. Others

11. HISTORICAL FINANCIAL SUMMARY
a) Audited Accounts (3 Years)
b) Summary of income statement based on 3 years Audited Account following the table format below

Item

Latest Management Account

Year 1

Year 2

Year 3

Growth Rate (%)

Sales (RM)

A

X

Y

Z

GR=(Z/X)1/2
Cost of Goods Sold (RM)

B

Gross Profit (RM)

C=A-B

Operating Expenses (RM)

D

Operating Profit (RM)

E=C-D

Overheads & Fixed Cost

F

Net Profit (RM)

G=E-F

Gross Margin (%)

H=C/A

12. FINANCIAL PROJECTION
a) Project costing
1. Total cost of the proposed project
2. Proposed financing structure
b) Latest Management Account
c) Summary of Income Statement Based on 3 Years Projected Account based on the Table Below

Item

Latest Management Account

Year 1

Year 2

Year 3

Growth Rate (%)

Sales (RM)

A

X

Y

Z

GR=(Z/X)1/2
Cost of Goods Sold (RM)

B

Gross Profit (RM)

C=A-B

Operating Expenses (RM)

D

Operating Profit (RM)

E=C-D

Overheads & Fixed Cost

F

Net Profit (RM)

G=E-F

Gross Margin (%)

H=C/A

d) Projected Balance Sheets
e) Projected Cash Flow Analysis
1. Breakeven Chart and Calculation
2. Months to Breakeven
3. Projected Return on Investment (ROI)
4. Internal Rate of Return (IRR)
f) Sensitivity Analysis : Worst/Base/Best scenarios
g) Highlights
Note: Please provide detailed Assumptions

13. OTHER INFORMATION

a) Memorandum and Articles of Association (Form 9)
b) Notice of Resolution (Form 11)
c) Return of Allotment of Shares (Form 24)
d) Registered Address (Form 44)
e) Particulars of Directors (Form 49)
f) Approval from Relevant Authorities
(If applicable – Manufacturing License from MIDA, Pioneer Status, Department of Environment etc)
g) Technology Transfer/ Licensing Agreement
h) Patent Details
i) Letters of accreditation or certification (If applicable, GMP, Halal, SIRIM, Bomba etc.)
j) Loan Documentations
k) Product Brochures and Articles

 

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