Marketing Advisory 2017-03-28T15:37:08+00:00

Marketing Advisory

The Marketing Advisory team provides expert services including marketing seminars, workshop series, industry expert panel discussions and coaching/mentoring sessions. shutterstock_163229387.84fa9bde44c7624d1f773989505e8e51To ensure companies get the best advice and guidance towards prospering their businesses, the team works with experts from various industries such as F&B, cosmetics, pharmaceutical and retailers representing various retail channels. Nutritionists, Dietitians, New Product Development and Certification experts have also been engaged to provide market insights and intelligence for companies to achieve functionality excellence. The Marketing Advisory works on a plan that includes developing products and services funnels, branding strategies, go-to-market tactics and global marketing networks.


Training and Workshops 2016 

Latest Trainings and Workshops


MTDC Technology Transfer & Commercialisation (MT2C) Workshop

Date : 28-30 September

Participants: 20 participants from the TTO office and Researchers/Lecturers involved in R&D&C from Universiti Malaysia Pahang (UMP).

The Level 1 Workshop exposed the participants through the basic concepts, and processes of technology transfer, technology adoption and commercialisation. The three-day workshop concluded with a pitching session.The Panel of Judges will comprise MTDC’s internal funding assessors who are well versed and highly connected with other agencies or Financial Institutions involved in funding SME’s or startup companies.

Training Workshop on Technopreneurship for Women in Science, Technology and Innovation (STI) 2016
Date: 5-9 September 2016
Organisers: UNESCO (ISTIC), NAM Institute for the Empowerment of Women (NIEW), Islamic Educational, Scientific and Cultural Organization (ISESCO) and Malaysia Technology Development Corporation (MTDC)
Objective: The training workshop which is targeted at women researchers from universities and research institutes who have developed inventions or patents. The workshop provided them with the necessary knowledge and tools on how to commercialize their research findings.